The black and white striped awning catches your eye as you are strolling down Soquel Avenue in Santa Cruz. As you approach the large Victorian windows—it’s apparent—you must stop in. Owner Scarlett Reed, is a self-proclaimed buyer extraordinaire. Her shop Saffron and Genevieve is proof that she has got a great eye for unexpected gems.
Growing up in the Bay Area, she has always had a passion for design. After working with many designers, she took the plunge and started her own design business.
Saffron and Genevieve has been offering the most wonderful treasures of antiques and furnishings for your home and an eclectic collection of gifts for the past five years. Her shop is always evolving. One of her many talents is taking old vintage pieces in desperate need of care and redesigning and reupholstering. Classic well made frames are the only requirement to get a new lease on life. Scarlett seems to know where to find great handmade items from local artists. Finding that special one of a kind gift is a snap at Saffron and Genevieve.
Scarlett has recently partnered up with Oak & Company, an organic, fair-trade, sustainable clothing label and together they are hosting an celebration on January 14th. Tea and treats from 11am to 4pm and an opening party from 5pm to 9pm. I love these boots—they are handmade and the soles are crafted from recycled tires. No two pairs are alike—you can even see the white wall on some! Keeping old tires out of landfills and looking fabulous at the same time—now that’s an amazing feat!
Saffron and Genevieve
910 B Soquel Ave.
Santa Cruz, CA 95062